Kim Kardashian's Platinum Blonde - Olaplex Sydney Salon
Olaplex in our Sydney Salon DD&Co means you can push your hairs colour without further damage!!
We have all seen it by now, Kim's black to blonde to black hair fashion turn - a - round for fashion week 2015.
What does this constant colouring and bleaching do to your hair???
Celebrity hairdresser Andrew Jose, ambassador for Salon Science, had warned that if she's not careful, Kim could suffer some serious breakage due to her blonde preference.
'Bleaching raises the cuticle on the hair, removing colour pigment permanently from the hair shaft, a process which is called oxidation.
'Bleaching can permanently raise the cuticle, leaving hair dry, brittle and porous. Overlapping bleach in the same place leaves hair feeling weak and elastic, which can then lead to hair breakage.'
He added: 'Overuse and repeated application of bleach to the scalp can strip the hair of moisture and damage the follicle.
'This may cause the hair to either fall out from the root or to break at the weakest point along the hair shaft.' - daily mail UK report
DD&Co model - Olaplex Product
OLAPLEX DD&Co Salon Sydney
As most of us know, the age old problem with colouring hair is that no matter how healthy the hair is, breakage can still occur, especially when trying to go lighter. This worry is now just that; an old problem. The solution is here, it’s called Olaplex and it could just be the Holy Grail of hair colouring. This revolutionary product allows your hair to be coloured or lightened at any level without any breakage whatsoever. To never break hair again is a huge claim, but we’ve seen and heard from some of the biggest names in the industry, that it really does work.
What makes Olaplex so special?
Olaplex truly is different, it has two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With their fresh outlook, this dream team invented a single ingredient, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before.
DD&Co model - Olaplex & Bleach London
“If you have ever had clients who worry about their hair breaking off from the colouring process, tell the, ‘don’t worry, I use Olaplex. Not only does it help prevent breakage, my clients tell me that their hair feels stronger, silky and fuller. This is a brand new hair care product unlike any other, and it makes my job a hell of a lot less stressful.” – Tracey Cunningham
OLAPLEX DD&Co Salon Sydney